Brand
Pingspace Brand Guidelines
The Pingspace logo, color palette, and typography, and how to use them consistently across decks, docs, and the web.
Logo
The mark
Use the logo files below as-is. Don’t redraw it, recolor it outside the approved colourways, or reconstruct it from a screenshot. Each lockup is available in four colourways as PNG.
Horizontal
The primary lockup. Use it wherever there’s enough width, in headers, footers, decks, and email signatures.
Vertical
For tighter, taller spaces, like square social posts, signage, and cover pages.
Icon
The mark on its own, no wordmark. For avatars, favicons, and anywhere the wordmark won’t read.
Usage
Keep it clean
Give the mark room to breathe, and leave it exactly as designed. A few things to avoid:
Don't recolor it
Only the four approved colourways above.
Don't rotate or skew it
The mark is always upright.
Don't stretch it
Scale proportionally, never distort.
Don't add effects
No shadows, outlines, or gradients.
Clear space
Keep clear space around the mark at least equal to the icon’s own height on every side. Don’t let text, edges, or imagery crowd closer than that.
Color
Palette
Midnight Navy and Deep Teal carry the brand; the accent range brings warmth and depth for gradients and highlights. Neutrals are for text, backgrounds, and UI, not the logo.
Primary
Midnight Navy
#2C3E50
Deep Space Blue
#34495E
Deep Teal
#1E526A
Accent
Deep
#0A1F1F
Deep Cyan
#397992
Cyan
#4F92A6
Aqua Haze
#A0DADC
Sky Blue
#7BD7FF
Teal
#009AB2
Neutral
Ink
#1D1D1F
Ink 2
#424245
Ink 3
#6E6E73
Light Gray
#ECF0F1
Lightest Gray
#F4F4F4
Soft
#F5F5F7
White
#FFFFFF
Typography
Altone
Altone is the Pingspace typeface, used across the site and in product UI. It ranges from Thin to Heavy. Headings generally sit at SemiBold/Bold, body copy at Light/Regular.
Need something these guidelines don’t cover?
Co-branding, press use, or a format we haven’t listed? Reach out and we’ll help you get it right.
Contact us